Creating distinctive brand identities and visual storytelling through graphic design, photography and illustration
Building
Meaningful
Brands
BRAND IDENTITY ELLEN SMITH STYLING / SYDNEY
For a personal stylist in Sydney, I had the privilege of creating a visual identity that encapsulates the essence of transforming lives through style. The design is classic and understated, emphasising a luxury and minimal aesthetic.
The brand communicates a contemporary and visionary approach that is timeless. This project was not just about creating a look; it was about delivering a transformative experience that fosters self-expression and confidence.
ICON ILLUSTRATION / 2024
Uniquely tailored to the company’s identity, these icons were hand drawn to reflect the brand's values and personality, infusing the website with character and authenticity. Unique illustrations not only enhance visual appeal but create a deeper connection with the audience making the brand more memorable.
By incorporating custom artwork, the company stands out, showcasing creativity and attention to detail that resonates with their audience and reinforces their brand story.
DANI MARIE FABRIC DESIGN / ART HOUSE COLLECTION
For Dani Marie, an ethically made women’s fashion brand available online and at Bloomingdale’s, Lume developed a collection of pattern designs that seamlessly blend abstract elements with intricate line art.
The abstract patterns are both visually striking and versatile, adding a contemporary touch to the clothing line. This combination of creativity and ethical production embodies the essence of Dani Marie, appealing to conscious consumers who appreciate unique and thoughtful design.
At Lume Graphic Design Studio, I believe that every idea has the potential to become something extraordinary. I’m dedicated to understanding your vision and translating it into a unique and impactful design.
Whether you’re looking to elevate your brand identity, create captivating illustrations, or develop engaging visual content, I’m here to support you every step of the way. Let’s bring your ideas to life together!